Neil Baron

Managing Director

Read our expert blog on fastcompany.com 

Check out our list of questions to ask before you launch a product

Watch Neil describe the 3 major hurdles to new product success in his talk at Boston Product Management Association (BPMA) presented with Julie Hall of Schneider Associates.

Remove Roadblocks to Profitable Revenue Growth

We help smart businesses significantly improve the success of their product and services with proven approaches that work.

What We Do

• Increase the odds of success of your new product launch

• Maximize the value of your existing products and services by finding new ways to drive revenue

• Optimize post M&A revenue impact

• Create commercialization plans for your breakthrough  technologies

• Ensure that you have the right value proposition for the right        markets

• Identify unmet customer needs that represent real revenue opportunities

• Align each part of your company including sales, services and partners to deliver on your value proposition

• Ensure your sales channel is prepared to drive revenue

Why We Do It

• Less than 40% of new products and services launches succeed. A strong go to market plan can make the difference between success and failure. (Boston Consulting Group and Babson College)

• 80% of mergers and acquisitions are revenue driven yet only 12% result in a revenue increase (McKinsey)

• 75% of executives whose companies are involved in a complex sale blame poor value propositions as a major cause of their products failing to achieve sales projections

How We Do It

• Leverage a proven process for developing powerful value propositions

• Collect insights from customers, partners and internal stakeholders

• Train and mentor individuals and teams

• Conduct workshops on value propositions and go to market strategies

• Develop and execute product launches that leverage existing or beta customers

If you're planning to launch a new product or service- or re-energize an existing product or service, talk to us.  We can help.